Masafi
Masafi, established in 1977, has upheld its market leadership for over three decades by offering world-class products celebrated for their pure, natural freshness. As a trusted household name, Masafi continues to evolve with consumer needs through a diverse portfolio that includes premium drinking water, juices, tissues, hygiene kits, oils, and rice. To further strengthen its connection with customers, Masafi embarked on creating a user-centric e-commerce platform designed to elevate the digital shopping experience.
UX / UI Design
2022
Each screen was thoughtfully designed to balance aesthetics with usability, ensuring a cohesive visual language across the entire experience
By uniting UX and UI design, the experience evolves beyond a shopping journey — becoming a space where functionality meets emotion, encouraging users to explore and connect with the brand on a deeper level.
Creating a well-crafted UI layout is as crucial as attracting customers. During the design phase, I developed multiple interface screens aimed at enhancing usability and supporting the business’s long-term financial growth.
